Expedition
The 21-day outback crossing
Adelaide to Darwin overland for a retired couple's 40th anniversary — six camps, zero emergencies, one very happy pair.
Home / About us
The small Sydney crew behind your favourite trips
Joymira started in 2016 with two planners, one laptop and a stubborn belief that travel should feel personal. Nine years and a few thousand itineraries later, we're still small on purpose — and still obsessed with the details.
since2016
Our story
Two desks in Waterloo, one big idea
Joymira began the way most good trips do — slightly by accident. Our founders kept planning friends' holidays for free until someone said "you know this is a business, right?" Turns out it was.
Today we're twelve planners in a sunny Waterloo office, each with a corner of Australia they know obsessively. We still argue about the best bakery in Melbourne. We'll probably never agree.
What drives us
That phone call after a trip where someone says "best holiday ever" — we're shamelessly addicted to it.
What we believe
Fewer trips, done better. We'd rather lose a booking than send you somewhere we wouldn't go ourselves.
The timeline
Nine years, five milestones
The short version of how a side hustle became a licensed agency with regulars on four continents.
2016
Kitchen-table beginnings
First paid itinerary — a Byron Bay surf week for a mate of a mate. The invoice was written in Word. It worked.
2018
Licensed and legit
Registered as Joymira Pty Ltd in NSW, signed our first hotel partners, moved into the Waterloo office we still call home.
2021
The pivot that stuck
Launched packaged weekend escapes — including our now-famous casino hotel stays — while the industry figured itself out.
2024
2,000th trip delivered
A family reef week from Cairns. They sent us a postcard; it lives on the office wall with about eighty others.
Today
Small, sharp, and still picky
Twelve planners, sixty destinations, one rule that hasn't changed since day one: if we wouldn't book it for ourselves, it doesn't go in your itinerary.
How we think
The Joymira philosophy
Three ideas pinned above every desk in the office. Cheesy? Maybe. True? Completely.
Trips aren't products
A honeymoon and a bucks weekend can't come off the same shelf. Every route starts blank — that's slower, and it's the point.
Trust beats margin
We pass partner savings on, flag the tourist traps, and tell you when a cheaper option is genuinely better. Regulars matter more than receipts.
Travel light, tread lighter
Indigenous-owned tours, family-run stays, reef-safe operators — our partner list reads like a values statement because it is one.
Receipts
The numbers we're quietly proud of
Not bad for a crew that started on a kitchen table.
2,400+
trips delivered
4.9★
average rating
96%
rebook or refer us
120+
local partners
NSW Tourism Awards finalist — boutique agency, 2023
Certified sustainable operator partner since 2022
Featured in two national travel columns for custom itineraries
The humans
Planners who answer their own phones
Every trip gets a named planner — here's the senior crew you'll probably talk to.
Rachael Devine
Co-founder · NSW & NTEleven years of outback routes. Will absolutely judge your shoe choices for Kings Canyon.
Tom Weaving
Head of destinationsEx-tour guide, current coffee snob. Knows every coastal walk between Bondi and Byron.
Priya Sundaram
QLD & reef specialistMarine biology dropout turned reef-trip genius. Plans snorkel days like heist movies.
Marco Estrella
Escapes & events leadRuns our event weekends. Somehow knows every maître d' in three states.
Recent work
Projects and trips we're proud of
A few favourites from the last season — the kind of briefs we get out of bed for.
Corporate
Tech offsite, minus the trust falls
A 30-person software team, three days in the Blue Mountains — strategy mornings, canyon afternoons, one legendary closing dinner.
Honeymoon
The proposal that needed a reef
He wanted to propose "somewhere quiet with fish". We found a sand cay, a marine biologist and a very well-hidden photographer. She said yes.
340+
group trips delivered
28
proposals assisted (100% yes)
61
multi-generation family trips
Why clients stay
Agencies are easy to find. Good ones aren't.
We pick up
Your planner's name and direct line are on your travel doc. No ticket numbers, no queues.
We document everything
Every promise — room type, pickup time, that window table — goes in writing.
We fix, not apologise
If something breaks mid-trip we rebook it better first and explain later. Policy, not kindness.
We vet in person
Every partner property and tour gets a Joymira visit before a Joymira client. No exceptions.
Come say hi — the coffee's on us
Drop by the Waterloo office or just call. First chat is always free, and you'll leave with a plan either way.